CRM Articles
..........What is CRM?
CRM is an overworked and much misused acronym.
Our collection of articles will help you to a better understanding the scope and meaning of CRM.
Many people are under the impression that CRM - and by association GoldMine - is some kind of solution in a box, a "Magic Bullet" or "Just Add Water" product that will solve everything. The reality is that GoldMine CRM - like every other CRM package - is simply an enabling technology.
GoldMine, like all CRM software makes your repetitive sales and marketing processes easier in the same way that a chain saw makes tree felling easier than using a hand saw.
We will keep adding further relevant CRM articles from time to time, so remember to re-visit these pages from time to time.
- Relationship Management
In the age of commoditisation, service has become the primary differentiator. With the increasing globalisation of business, companies need to accept that relationship management is the one factor that sets successful companies apart from their competitors
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- The Customer Is King
The customer is king' may have been a mantra for companies over a decade ago, but in the early days of help desks and call centres at least, such a worthy corporate objective was undoubtedly observed more in the breach than the execution.
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- Making CRM Work
Who hasn't seen or heard about the ultimate CRM solutions being offered by software vendors today? Modular systems designed to support rapid customization for your business needs Analytic engines that allow you to "slice and dice" market data a million different ways for any number of your customers...
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- Lead Management
In today's economic climate, generating and managing effective sales leads has become crucial to the success of most players in the mainstream business market. However, many companies have been slow...
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- CRM implementation
Do you have a mind-set that enables you to constantly stand in your prospect or customers shoes and view all aspects of your business entirely from his viewpoint? It's usually a very uncomfortable experience...
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- CRM for small and medium sized businesses
The press is full of customer relationship management (CRM) and how to boost your profits concentrating on profitable clients. There is also a buzz around the number of CRM installations that fail...
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- Step by Step CRM Success
One of the most important aspects of implementing a customer relationship management (CRM) system is ensuring that it meets the expectations of a variety of audiences within your company...
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- ACT! vs GoldMine
ACT! Vs. GoldMine is a fairly simple question to answer.
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