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GoldMine Articles
- Making CRM Work
Who hasn't seen or heard about the ultimate CRM solutions being offered by software vendors today? Modular systems designed to support rapid customization for your business needs Analytic engines that allow you to "slice and dice" market data a million different ways for any number of your customers...
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- The Customer Is King
The customer is king' may have been a mantra for companies over a decade ago, but in the early days of help desks and call centres at least, such a worthy corporate objective was undoubtedly observed more in the breach than the execution.
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- Relationship Management
In the age of commoditisation, service has become the primary differentiator. With the increasing globalisation of business, companies need to accept that relationship management is the one factor that sets successful companies apart from their competitors
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