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What is CRM?
CRM is a much overworked and misunderstood term. Here are a few
articles that should help you to a better understanding of the subject.
Many people are under the impression that CRM -and by association GoldMine - is some kind of solution in a box, a "Magic bullet" or "just add water" product that will solve everything. The reality is that GoldMine is simply an enabling technology.
GoldMine makes repetitive sales and marketing tasks easier, in the same way that power tools make DIY jobs easier than hand tools.
We will be posting further relevant CRM articles from time to time so remember to re-visit this page often.
