GoldMine Articles

Step by Step CRM Success

Thu, 04 Feb 2010 23:20:00 +0100

One of the most important aspects of implementing a customer relationship management (CRM) system is ensuring that it meets the expectations of a variety of audiences within your company...

CRM for small and medium sized businesses

Thu, 04 Feb 2010 23:15:00 +0100

The press is full of customer relationship management (CRM) and how to boost your profits concentrating on profitable clients. There is also a buzz around the number of CRM installations that fail...

CRM implementation

Thu, 04 Feb 2010 23:07:00 +0100

Do you have a mind-set that enables you to constantly stand in your prospect or customers shoes and view all aspects of your business entirely from his viewpoint? It's usually a very uncomfortable experience...

Making CRM Work

Thu, 04 Feb 2010 23:03:00 +0100

Who hasn't seen or heard about the ultimate CRM solutions being offered by software vendors today? Modular systems designed to support rapid customization for your business needs Analytic engines that allow you to "slice and dice" market data a million different ways for any number of your customers...

The Customer Is King

Thu, 04 Feb 2010 23:00:00 +0100

The customer is king' may have been a mantra for companies over a decade ago, but in the early days of help desks and call centres at least, such a worthy corporate objective was undoubtedly observed more in the breach than the execution.

Relationship Management

Thu, 04 Feb 2010 22:59:00 +0100

In the age of commoditisation, service has become the primary differentiator. With the increasing globalisation of business, companies need to accept that relationship management is the one factor that sets successful companies apart from their competitors

ACT! vs GoldMine

Tue, 15 Dec 2009 20:16:00 +0100

ACT! Vs. GoldMine is a fairly simple question to answer.

Lead Management

Mon, 14 Dec 2009 12:10:00 +0100

In today's economic climate, generating and managing effective sales leads has become crucial to the success of most players in the mainstream business market. However, many companies have been slow...

Telephony Convergence

Mon, 14 Dec 2009 12:01:00 +0100

For more than a decade businesses have been faced with with an ever increasing range of solutions which offer Computer Telephony Integration (CTI) but are often dependant upon the type and age of the Telephony system which they have installed...

Top Causes of Failure

Mon, 14 Dec 2009 11:50:00 +0100

CSO Forum partner Jim Dickie is known as one of the leading gurus of CRM best practices today. As such he's by definition one of the most knowledgeable on biggest pitfalls.

CRM information glut

Mon, 14 Dec 2009 11:44:00 +0100

With customer relationship management (CRM) relying increasingly on an organisation's knowledge resources, knowledge management has become fundamental to the success of any CRM programme....